As a brand provided with creative platform, IAMNOT is devoted to create beauty that advocate a creative atmosphere and cultural environment without any restriction. Rather than focusing on handbags, shoes and accessories as fashion items only, IAMNOT recognizes the “spirit of freedom” as its top priority, we look forward to a future where people have the intention of knowing themselves with a lively and fearless heart. We would like propose a toast to creativity, celebrate the collaboration of fashion inspiration and unique personalities. IAMNOT and its crowd are rebel at heart.

When throwing a firm voice of “I AM NOT”, we tried to figure out and make defense for what’s natural and what’s authentic.