People are pleasantly surprised to find that the leading fashion brand IAMNOT has launched trans-boundary products. Indeed, one may wonder what creativities will be sparked when IAMNOT encounters Dairy Queen, an ice cream leader.
IAMNOT, a brand always in pursuit of new breakthroughs in business philosophy and creativity, has now worked with Dairy Queen in a joint effort to integrate fashion concepts and the DNA of DQ into the brand new Hopscotch & Chubby packaging, making it look both stylish and much of fun.
The small change purse in the shape of a three-dimensional muffin pyramid marks a breakthrough in the shape of a traditional change purse, taking on a new look that is fashionable and unique. By printing the patterns of muffin on the leather, the surface offers an effect of 3D perception, representing the latest fashion craze and popular elements. In addition, the combination of red and blue is highly in line with the position of IAMNOT as a leader in the color fashion.
A chubby bag always arouses a feeling of cuteness and fullness, so the loveliness and good taste suggested by muffin packaging are further highlighted when the muffin is packed in a round bag. Further, the pattern of muffin plus the 3D perspective add to the charm of the chubby bags. To make the chubby bag a cute thing capable of working up people’s appetite is just the extensive presentation of the sensibility of IAMNOT in the chubby bag.
Being stylish and of much of Fun is the extension of the brand concept “enjoy what you like” of Dairy Queen. IAMNOT never allows itself to be restrained in the scope of fashion, believing that the trans-boundary future is full of possibilities, and that building on tradition alone is the coolest and most engaging attitude toward fashion.
IAMNOT x Dairy Queen 2017.09.13